Its seems that there is no limit to the extent that Airlie Beach will go to attract people, tourism and valuable spend. Absolutely dependent on tourist numbers recent calls from organisations like Tourism Whitsundays have been out pounding the pavement seeking additional funding to market the area at a greater level. Calls ring out from local business for tourist taxes, underwriting flights, upgrade the main street and other expansive endevours.
Beachworx owner, Lyn Gregson has taken a big step in the other direction, heralding this weekend as the 21st birthday of the store in Shute Harbour Road, Airlie Beach adjacent to the lagoon. To celebrate Beachworx is giving away premium surf, swim and fashion brands for free. Supposedly without any strings or tricks, shoppers from Friday 2nd July to Sunday 4th July will be welcome to visit the store and select one item each from racks and racks of quality gear until stocks run out.
"Its a genuine celebration," says Lyn. "Beachworx is a name synonymous with Airlie Beach and the Whitsundays. 21 years here makes us the original surf wear outlet so rather than advertise widely a half price sale that won't excite anyone, we decided to do it in style - free!"
It is yet to be seen whether this or any other measure will bring the shoppers or the tourists back. Lyn's activity is one of the provocative moves that she has made given a vast community involvement spanning tourism boards, chambers of commerce and business leadership. We wish her well and a very happy birthday!
Irrespective the Whitsundays is the jewel in the heart of the Great Barrier Reef, featuring pristine "Green Zone" coral reefs, 74 REAL islands, resorts and Whitehaven Beach. Return tourists and locals will never dispute the amazing aquatic playground or the lifestyle that makes the Whitsunday region uniquely special in the known universe.
For more information about the Beachworx 21st birthday celebration visit the Beachworx web site at www.beachworx.com
Beachworx owner, Lyn Gregson has taken a big step in the other direction, heralding this weekend as the 21st birthday of the store in Shute Harbour Road, Airlie Beach adjacent to the lagoon. To celebrate Beachworx is giving away premium surf, swim and fashion brands for free. Supposedly without any strings or tricks, shoppers from Friday 2nd July to Sunday 4th July will be welcome to visit the store and select one item each from racks and racks of quality gear until stocks run out.
"Its a genuine celebration," says Lyn. "Beachworx is a name synonymous with Airlie Beach and the Whitsundays. 21 years here makes us the original surf wear outlet so rather than advertise widely a half price sale that won't excite anyone, we decided to do it in style - free!"
It is yet to be seen whether this or any other measure will bring the shoppers or the tourists back. Lyn's activity is one of the provocative moves that she has made given a vast community involvement spanning tourism boards, chambers of commerce and business leadership. We wish her well and a very happy birthday!
Irrespective the Whitsundays is the jewel in the heart of the Great Barrier Reef, featuring pristine "Green Zone" coral reefs, 74 REAL islands, resorts and Whitehaven Beach. Return tourists and locals will never dispute the amazing aquatic playground or the lifestyle that makes the Whitsunday region uniquely special in the known universe.
For more information about the Beachworx 21st birthday celebration visit the Beachworx web site at www.beachworx.com
a cool "ad" video posted on www.channelwhitsunday.com
